3CR = Commerce, Creatives & Church - the combination of these three things came together to help trigger the renaissance movement and discover great artists like Michael Angelo and Leonardo Di Vinci who made wonderful and relevant works of art that communicated the story of the Gospel.
Today's artists communicate stories thru film, video and social media. We would like a new name (other than 3CR) that is a nod to the 3C's but better incorporates what we do - fund the artists (through this ministry) to spread the Gospel message and build awareness (through film and media) of the Lord Jesus Christ so that ultimately everyone would have the opportunity to hear and receive God's love and salvation.