The business will be a peer-led support group 8-10 week program for those struggling with any issues related to infertility. The business will also provide a guide to local infertility businesses (clinics, acupuncture, etc.) and provide helpful resources and research regarding how to navigate the infertility journey (through website/blog). The business is looking for a name that calls out two main ideas: support and infertility.
Infertility sucks on many levels: physical toll, emotional toll, lots of medications, very expensive and can suck the life out of relationships. Thus having the support of people who have 'been there' and truly 'get it' is essential to making it through. I often refer to people dealing with infertility that they are 'in the trenches.' A name that involves a pun is great or something catchy that evokes a feeling of support while dealing with a very unfortunate thing - infertility.