$250 Award for a Business Name

We are looking for a name for a multifamily apartment building with 161 units, ranging from studios to 3BR, and 12,000 square feet of commercial/retail office space, located at 171 S Fair Oaks Avenue, Madison, WI 53704. It is on the east side of the city, in a semi-industrial (older and slowly becoming mostly residential) and residential neighborhood. Nearby landmarks include the historic Garver Feed Mill, Olbrich Gardens and Lowell Elementary School. It is roughly 1/2 mile from Lake Monona, and 2.5 miles from the State Capitol building. The architectural style is "urban industrial". Renderings can be seen here: https://mcgrathpg.com/apartment/171-south-fair-oaks.