productName
General
We will be launching a line of apparel (socks, t-shirts and underwear) that will have an inherent moisture-wicking/moisture-management benefit to the fabric. This is a technology that we want to be on the forefront of our packaging to ensure the consumer understands the benefit of the product. GOAL: Come up with a new technology name that we could use (and possibly trademark) to call out superior & best in class moisture-wicking/moisture management. The word should be intuitive to the benefit and not require any further clarification.
