productName
General
A range of stylish and supportive footwear specifically designed for mums and mums to be. We understand how your body and needs change when you are pregnant and have children. That's why we've designed footwear that can support you and keep you looking good day and night. Created by a mum and podiatrist, all our footwear is breathable, cushioned, supportive and adaptable for swelling. They fit perfectly, feel good and look great. It's the support you need and style you'll love. We'd like a name that stands out and helps us reframe maternity or mum shoes. Ideally we need the right balance of being bold but also real, positive and credible. We'd also like a name that can be used/modified to talk about the shoes; eg. love my Volleys, Rollies, Birkies, Nikes etc. Potential naming themes to explore; fertility, motherhood, busy/full life, movement, support, nurture, empowerment, evolution, change, looking and feeling good.
