Our business is focused on developing and selling hair & body care products specifically for the underserved market comprised of girls ages 6-13 (e.g. adolescent/young/tween girls). Our company mission and values are highly centered around creating products that do not contain ingredients (e.g. chemicals or fragrances) that are known to cause early puberty in young girls, but are also formulated to address the changes in body chemistry associated with adolescence.
We want to create products that moms want to buy because they know they are natural and safe, AND a brand that appeals to young tween-aged girls. The first line of products will include shampoo and conditioner, body wash, and deodorant, and products such as leave-in conditioner, detangler, lotion and feminine care products may be added down the road.