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General
We Need a Name for a Women's Health & Wellness Brand Elevator Pitch: Our brand empowers women to take control of their fertility through affordable diagnostic services and egg freezing options. We provide a trustworthy and modern solution for women who want to prioritize their careers and have the freedom to choose when to start a family. Mission Statement: To help women understand their fertility and provide affordable solutions for fertility testing and egg freezing services, all while fostering a sense of empowerment and freedom for our customers. Our Name Should Convey: Trustworthiness, modernity, freedom, and empowerment. Ideal if the name is a smart play on words - to catch someone's attention. We also may branch out to aesthetics later so also acceptable to have names and adjectives which will go with both - eg. timeless health/ lab. Target Audience Summary: Females aged 25-40 who are single, divorced, or don't have an established partner. They are career-focused and want to understand their fertility options. List of Target Customer's Dream: • Understanding their fertility options • Having the freedom to prioritize their careers • Feeling empowered to make choices about their reproductive health List of Target Customer Psychographics: • Personality: Ambitious, independent, proactive • Lifestyle: Busy, career-oriented, health-conscious • Interests: Wellness, fitness, personal growth • Opinions: Pro-choice, progressive, open-minded • Attitudes: Empowered, confident, in control • Beliefs: Women should have the freedom to make their own choices about their bodies and futures Top Brand Values: • Affordability • Transparency • Empowerment Top Emotional Benefits of the Brand: • Confidence • Inspiration • Trust Brand's Big Ideas: • Empowering women to take control of their fertility • Providing affordable options for reproductive health and aesthetics services • Fostering a sense of freedom and choice for our customers • Celebrating women's independence and ambition • Creating a community of empowered women who prioritize their health and well-being Brand Personality: Our brand personality is like that of a supportive friend who encourages you to chase your dreams and make choices that align with your values. We are trustworthy, modern, and empowering, like a mentor who guides you through life's challenges with confidence and grace
