$100 Award for a Tagline

Need a conference theme for tool/auto supply store. Event name is "Rally". Will be "Rally 2012". Annualy, there is title to go w/name to convey year's primary message.We used to do sport themed events--Rally came from NASCAR theme, did Huddle as NFL theme, etc. Changed strategy & now want title to be motivational & biz focused. Ex: last one was "Rally 2010:Reignite." In 2012, biz is doing well and plans to go to the next level of expansion. Theme needs to reflect that.