productName
General
Develop a NAME for a bottled water brand w/ added vitamins & minerals for pets that makes the target core user (66% female, age 35-64, 85% caucasian, 62% married, 40% w/ HHI $35-75K) feel as though they are buying the best for their pet. There is a growing concern among owners about the overall health & well-being of their pets. The NAME should tap into that concern. Owners consider their pets as being true members of the family. The water will benefit both dogs & cats - will be sold at retail.
