Kyra is a brazilian Market Research Institute that is launching a new business, Kyra X* (*X will be replaced by the new name). Kyra X was created for people who want to feed their thoughts, learn new things without the commitment and the formality of an academic course. Facing issues related to human behavior, bringing reflections, sharing experiences and having fun at the same time. The objective is to expand its business definition from Research Institute to Behavior Authority.