A company that provides a range of care services to elderly people. In addition to high quality of service, they focus on how they make their patients feel. Their philosophy is to create a sense of joy and optimism in older people in every aspect of their service delivery. The company is continually looking for ways to improve, innovate and go beyond. It has a strong social and moral compass and strives to be a leader in the field. The name does not have to be functional.