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General
The product is an online and mobile user account that serves as an automated tracking platform that calculates a "GREEN SCORE" of your personal impact, measures your ongoing impact with a monthly "green budget" & provides you with consumer choices and actions that can help reduce your impact through education, competition and incentives. Think of it as a Mint.com for your environmental footprint. The goals is to reduce your impact through actions and purchases so one planet can support you.
