$500 Award for a Business Name
We are a bank dealing primarily in mortgage loans, commercial loans and consumer loans
Our Message: YOU MATTER.
This is our bank's message to each of our customers. It also defines the relationships we enjoy at work and within our community.
Our Actions:
We listen first and understand fully.
We do the right thing. Every time.
We are passionate and strive to amaze someone each day.
We make a difference and contribute to the greater good.
We are gracious. We say thank you and mean it.
Our Current Customers:
The average age of our current bank customer is 52 years old (Baby Boomer).
Our Future Customers:
Our goal is to reduce the average age of our bank customer and increase the percentage of Millennial generation customers.
Listed below some descriptions of what we hope to convey through our new name. We know that we can't convey all of these things, but whatever name we come up with should convey at least a couple of these ideas. These go from "most important to convey" to "least important to convey."
Fun
Whimsical
Social
Personable
Friendly
Inclusive
Open-minded
Creative
Engaging
Patriotic
Loyal
Dedicated
Thoughtful
Generous
Altruistic
Flexible
Casual
Simple
Transparent
Accurate
Conscientious
Attentive
Trustworthy
Intelligent
Responsible
* Note: Ideally, we would like the name to be more about the customer than it is about us.
Our Message: YOU MATTER.
This is our bank's message to each of our customers. It also defines the relationships we enjoy at work and within our community.
Our Actions:
We listen first and understand fully.
We do the right thing. Every time.
We are passionate and strive to amaze someone each day.
We make a difference and contribute to the greater good.
We are gracious. We say thank you and mean it.
Our Current Customers:
The average age of our current bank customer is 52 years old (Baby Boomer).
Our Future Customers:
Our goal is to reduce the average age of our bank customer and increase the percentage of Millennial generation customers.
Listed below some descriptions of what we hope to convey through our new name. We know that we can't convey all of these things, but whatever name we come up with should convey at least a couple of these ideas. These go from "most important to convey" to "least important to convey."
Fun
Whimsical
Social
Personable
Friendly
Inclusive
Open-minded
Creative
Engaging
Patriotic
Loyal
Dedicated
Thoughtful
Generous
Altruistic
Flexible
Casual
Simple
Transparent
Accurate
Conscientious
Attentive
Trustworthy
Intelligent
Responsible
* Note: Ideally, we would like the name to be more about the customer than it is about us.
