Opportunity to help name a fashion e-commerce apparel line. This comprehensive lifestyle collection will be created for teen girls, by teen girls in collaboration with editors. We've listened to their fashion wants and needs, and have produced key pieces that every girl will covet for the back to school season, aimed at consumers 13-17.

Inspired by runway looks, the collection will include core styles that take the guesswork out of getting dressed in the morning, e.g. the perfect faux leather jacket, moto pant, crop top, etc. A stand-alone e-commerce website will include a section to purchase the apparel, as well as house exclusive content from fashion and beauty editors. The name should feel ageless and fashion-forward!

Winner

Code Seventeen

by SHERDOUG9