$250 Award for a Product Name
We are creating a health and well-being program specifically designed for executives and other busy individuals that provides access to the best minds in medicine at the University of Minnesota Medical Center and its associated medical clinics.
Our vision is to inspire our clients to achieve their personal best health and well-being.
Our competitors, including Mayo Clinic in Rochester, MN, use the name "Executive Health" to describe their program. But we think that the term executive implies privilege and exclusivity that don't align with University of Minnesota values.
That said, the target audience for this program is business executives and others who will pay for high-touch, concierge level care. Clients will pay for some services on an out-of-pocket basis; sometimes access to the program will be part of a senior leadership compensation package.
We are looking for a descriptive name -- one that informs the audience about what the program delivers to clients. We have a strong master brand -- University of Minnesota Health -- and we do not want to create a sub-brand underneath it. For example, our other services are called things like University of Minnesota Health Heart Care; University of Minnesota Health Cancer Care; and University of Minnesota Health Sports Medicine Clinic.
We are not looking for aspiration names that don't capture what the program does. We are asking for descriptive names only.
Our vision is to inspire our clients to achieve their personal best health and well-being.
Our competitors, including Mayo Clinic in Rochester, MN, use the name "Executive Health" to describe their program. But we think that the term executive implies privilege and exclusivity that don't align with University of Minnesota values.
That said, the target audience for this program is business executives and others who will pay for high-touch, concierge level care. Clients will pay for some services on an out-of-pocket basis; sometimes access to the program will be part of a senior leadership compensation package.
We are looking for a descriptive name -- one that informs the audience about what the program delivers to clients. We have a strong master brand -- University of Minnesota Health -- and we do not want to create a sub-brand underneath it. For example, our other services are called things like University of Minnesota Health Heart Care; University of Minnesota Health Cancer Care; and University of Minnesota Health Sports Medicine Clinic.
We are not looking for aspiration names that don't capture what the program does. We are asking for descriptive names only.
