We have an analytics dashboard showcasing how effective TV ads are for mobile apps. When Clash of Clans runs their TV commercials, they want to login to our dashboard/platform and see lots of data points.
From our perspective, we are like the Slack for analytics, meaning we offer a platform that lots of services plugin to and you can see all the data in one place. Slack is a chat app that does chat, but also offers integrations with loads of different online services that you can pull up within your chat.
Some of the data points we have:
- real time notifications when a spot airs
- real time notifications when a spot is missed by the station
- organic installs via postback
- feedback via surveymonkey showing brand/app awareness
- social trends
- google search trends