You'll be naming a new brand of "soft home" product which will include:

- Bedding (all areas of bed including comforters, duvets, blankets, pillow shams, bed skirts, and sheets)
- Soft window coverings (curtains, drapes)
- Bath (towels, rugs)
- Table (tablecloths, napkins)
- Home decor (poufs, pillows)

The brand will be sold in major retailers such as Macy's and / or Target.

Positioning: We bring the global design pulse of New York to the spaces you love.

The energy, inspiration and global pulse of New York guide the design of the product. However, the name CANNOT contain any New York-specific words (ex.: 5th Avenue, Tribeca, Mercer, Essex, etc). The name must have an intuitive connection to NYC but cannot mention any location specific to New York, including "Downtown" or "Uptown."

The brand will offer a WIDE variety of styles from refined to relaxed, and will also have looks that feel "out of town" such as cottage, lodge and coastal. The name must work for all these styles.

The core audience is female shoppers ranging in age from 22 to 55+.

Good luck!


Urban Lodge

by Namezini