We have developed THREE (3) BASKETBALL SOCK (hosiery) that have distinct amounts of cushioning/loft. Between the three of the socks, we like to think of the overall group, or system, as the Triple Threat.
The FIRST SOCK has the least amount of cushioning/loft out of the three. It was designed with a distinct type of basketball player in mind. It is made for those who are light, who are quick, who like to feel and grip the ground with their first step, pivot and jump. It is made for the Kyries and Isaiahs, who would rather wear less and do more, who need every ounce of advantage that they can get. The sock, of course, also exhibits superior fit, moisture management, and thermal regulation.
The SECOND SOCK has a bit more targeted cushioning/loft than the FIRST SOCK. It was also designed with a distinct type of basketball player in mind. It is made for those who are light, who are quick, but who also like to feel a bit more sturdiness and shock absorption when they cut, run and jump. It is made for the James Hardens and Klay Thompsons, who would rather more protection and less shock, more padding and a tad less feel, who need feel but also need protection when their weight hits the ground. The sock, of course, also exhibits superior fit, moisture management, and thermal regulation.
The THIRD SOCK has MUCH more targeted cushioning/loft than the FIRST OR SECOND SOCK. It was also designed with a distinct type of basketball player in mind. It is made for those who are sturdy, who are overly muscular, who are bruising, and who like to feel that their weight is being padded from hitting the ground at full force when they cut, run and jump. It is made for the Kawhis and LeBrons, who would rather total protection to minimize shock, maximum padding even at the cost of some feel, who need padding and loft when their weight hits the ground with an absurd amount of energy and force, who want their shoe to feel filled out and their foot to feel sealed in. The sock, of course, also exhibits superior fit, moisture management, and thermal regulation.
We are looking for a name for each basketball sock that conveys their DISTINCT, CUTTING EDGE, PERSONALIZED, and SUPERIOR nature. While all of the socks exceptional attributes are important, the one we really want to stress is the customizable level of cushioning. We would like each name to be easy to say, easy to remember. We'd also like them, preferably, to be names that are relatable to basketball players and sneakerheads.