$250 Award for a Product Name
We are an online business accommodation booking website called WorkTripper, helping business travelers book accommodation for business trips in South Africa.
The brand is geared towards business people who are smart, savvy, and ahead of their game, but not too 'corporate', ie entrepreneurs, successful start-ups, probably with between 1-100 employees, perhaps consultants, or professionals (lawyers, doctors), who travel for business, but don't use a big corporate travel agency, and perhaps book themselves online. They want access to great deals, at business-friendly establishments.
Certain of our establishments have been vetted as very suitable for business stays, as they have facilities business people would use, for example free wifi, 24 hour check-in, 2 prong plugs, workspace in the room, corporate rates etc. We want to highlight these establishment as having the 'xyz' stamp of approval.
We need a name for 'xyz', as stated above, that links in/ties into somehow with the brand name WorkTripper. It must be slick, but also can be slightly quirky, like the word WorkTripper.
This will then be used in marketing material, saying that these establishments have the xyz stamp of approval, making them business-stay ready.
The brand is geared towards business people who are smart, savvy, and ahead of their game, but not too 'corporate', ie entrepreneurs, successful start-ups, probably with between 1-100 employees, perhaps consultants, or professionals (lawyers, doctors), who travel for business, but don't use a big corporate travel agency, and perhaps book themselves online. They want access to great deals, at business-friendly establishments.
Certain of our establishments have been vetted as very suitable for business stays, as they have facilities business people would use, for example free wifi, 24 hour check-in, 2 prong plugs, workspace in the room, corporate rates etc. We want to highlight these establishment as having the 'xyz' stamp of approval.
We need a name for 'xyz', as stated above, that links in/ties into somehow with the brand name WorkTripper. It must be slick, but also can be slightly quirky, like the word WorkTripper.
This will then be used in marketing material, saying that these establishments have the xyz stamp of approval, making them business-stay ready.
