productName
General
Upscale (not bargain, but not premium) laundry detergent targeted towards male consumers 22-34. The name should be short (one word if possible) and have a focus on masculinity, being your best, or fragrance. Additional ideas are to focus on it's cleaning power, and how it is a brand based on science It doesn't have to be english, or even a real word, but it should easy to remember, easy to pronounce, and sound masculine.
