productName
General
We are launching a boat decking product that is targeting to boat builders and boat owners as a "DIY" or easy to install yourself decking option. The mat is a product line extension from our decking line that's main purpose is to absorb impact from waves. Our traditional product has to be custom templated and cut in a special way (making it more expensive), so we want to highlight how easy this product is to install/cut/"do" yourself. We are an American company, but this will primarily be sold in the United Kingdom so we need a name that works in that market. Our current products have very straightforward names so we aren't looking for anything obscure, more focused on the feature of easy to install and make it look great on your boat! The current product line is the "Our company's name" Boat Deck (like I said, straightforward :) We are open to just expanding it to be "Our company's name" Boat Deck _(your suggestions)__ . Right now we are using "Our Company's name" Boat Deck EZ-Install - and we would like to be more creative than that! Focus on: easy to install yourself, fits great on your boat, and easy upgrade for your boat that also offers you protection on the water.
