Chocology

The contest is for Brand+Domain Name. Project overview The idea for the business started at our kitchen in London when Victoria and Vincent who both are passionate lovers of chocolate decided to combine high quality chocolate with supplements. Victoria’s daily ritual starts with a cup of coffee and a bite of her favourite chocolate, followed by taking supplements for skin, hair and longevity. We thought that combining the two was a brilliant idea. Our goal is to create delicious healthy chocolate with the benefit of the supplements. Our extremely high-quality cacao comes from Nicaragua. For centuries, Nicaraguan cocoa has been recognised for its flavour and aroma. The exquisite flavours are the product of different combinations of genetics, fermentation protocols and the environment in which they are grown. Legend has it that Christopher Columbus was the first European to drink cocoa from beans when he arrived in Nicaragua in 1502. Our organic pharmaceutical grade supplements are carefully sourced from the top suppliers and delivered to you in one divine chocolate. What we’re naming? This should be a simple, layperson’s explanation of the product or company. chocolate infused with supplements; medicinal chocolate; high quality chocolate supplements; authentically sourced chocolate with the benefit of the supplements; healthy chocolate; nutritional chocolate. Description of target audience What do we know about the people who’ll be seeing or using this name? Health and wellness enthusiasts; Luxury products consumers; high disposable income; Athletes; Women age 25-54, educated, urban. Ideas the name should convey. Virtually every brand name expresses some underlying idea or emotion related to the product or organisation it represents, even if only in a tenuous way. Premium quality, precision, health, good taste, joyful, authentically sourced, artisan, finest ingredients, organic, high quality, natural ingredients, attention to detail, high standards, healthy lifestyle. Naming approach and construct. Naming approach ranges from descriptive (“The Container Store”) to abstract (“Starbucks”). The naming construct could be real English words, compound names like “JetBlue” (sometimes referred to as “composites” or “double- barrelled names”) or coined/invented names, like “Dasani.” The brief should also specify any additional words to be “attached” to the name (e.g., if it must be preceded by a parent brand name or followed by a descriptive modifier, like “Technology”). This section of the brief can also exclude constructs, e.g., “no alphanumerics” or “no Latin words.” You should brainstorm words that come to mind when you think of chocolate and supplements, explore different chocolate branding names in the industry, we do not want to choose a name that is similar to competitors and no confusing names. The name should strike and be memorable (easy to pronounce and rememb

private contest - chosen name kept private