private contest - chosen name kept private

The Urban Exchange

We are searching for a name for our soon to-be-developed 350 unit multifamily project in downtown Oklahoma City, OK. We would like to appeal to a modern, urban, hipster crowd. The project will surround the new 21c Museum Hotel, a 100 year old former Ford assembly plant, and will be located in the Film Row District. Development in the area has been spurred by the revitalization of this district. Much of this development will create new gateways from Classen Boulevard into greater downtown on both Main Street and Sheridan Avenue, as well as the new Oklahoma City Boulevard. There are many surrounding districts, Arts District, Film Row, Plaza District, Midtown, etc. and we need something to pull it all together. Our clubhouse will be located on Fred Jones Avenue, the central focus for an up-and-coming entertainment area including restaurants, a music venue, a museum and retail. We need a name that is easy to pronounce and spell, commands attention, captivates the prospective residents, provides our market with a sense of playfulness and maybe is a bit unexpected.