A marketing platform/hub for taking care of known "loyal" customers A combination of CRM / BI / Automation flow / campaign / analytics / transactions and customer predictions / triggers / Scoring / campaign channels (POS-store, mail, SMS, App, eCom,postal) Similar systems Marketo, Adobe Campaing, Silverpop Words we have in mind and like Customer Retention,relevance, Frontier, hub, spot, spark, tribe, Professional but still easy going