Residential mortgage lender focused on reaching the customer directly not through realtor or other referral sources. Here are concepts that are core to the values of the company Heart Relationship Connection Support Professional Dynamic While our market reach is broad. 50/50 male /female Age 29-65 Income >$50K We are looking for names with appeal to the millennial generation Naming a mortgage company is difficult because so many names have been taken thus we are open to neologisms (made up names) or words from other languages.