3 Chosen Names


GoRilla Trail

Hi there, We are after a company/brand name for our hydration backpack product line that we are going to release on Amazon.com Please see these links for examples of existing hydration backpacks: https://www.amazon.com/dp/B07BPSHLR8 https://www.amazon.com/Teton-Sports-Trailrunner-Hydration-Backpack/dp/B00OXPC0BA Our target audience are short distance hikers & trail runners. The name also needs to resonate with: -Lightweight -Waterproof -Durable -Premium -Comfort -Adventure You can also just look at the Amazon listings and think of alternative brand names you would come up with for them, as our target audience is the same. Thank you Richard


private contest - chosen name kept private



NAMING BRIEF _______________________________________________________________________ Brand Concept: Humanizing the insurance experience The Insurance industry is dry and complex and would need a designed human centric experience that would provide various stakeholders with a joyful journey. We need to define a brand for a consulting firm that specializes in transforming within the insurance sector the stakeholders' journeys. _______________________________________________________________________ Business Background& Future Plans: Bsynchro sal Beirut got a managing stake in ARIMA plc Bahrain in 2013, both are software vendors in the insurance sector and would like to have a joint company that would help them in developing their consulting arm and sell for them both. _______________________________________________________________________ Brand Personality (Human characteristics of a Brand): Young, passionate, cool, gentleman but not formal, innovative, active socially, Risk taker and ethical. Drives a Mercedes convertible and plays chess as well as all sort of sports. _______________________________________________________________________ Brand Attributes: Focus on insurance, Human centric approach, Innovation, Customized solutions _______________________________________________________________________ Target Groups: Insurers, Reinsurers, Insurance Brokers, Insurance professionals _______________________________________________________________________ Main Competitors Names: International competition: Cognizant, Accenture, Infosys, CapGemini, Wipro _______________________________________________________________________ Naming Objectives: Name for a new consulting firm _______________________________________________________________________ Naming Challenge: Name should be simple, attract attention, easy to remember for English and French speaking countries, clearly related to insurance