businessName
General
We recently took over a menopause blog and are in the process of replacing much of the content and look and feel. We want to launch a supplement to market to the readers - either through the current website or separately. The readership is almost entirely women in perimenopause or menopause. We are empathetic towards the challenges facing women during their menopause journey. We want to be a reliable source of information to empower women to take charge of the process. We seek to alleviate the taboo or awkwardness around the experience of menopause, and offer practical and real solutions to improve their quality of life. We were inspired by the societal stigma and taboo related to menopause. We want to bring this life experience out from the shadows so that it can be an opportunity for growth. We know that most women at this stage in life are strong and don't see themselves as 'old' and we want a brand name that reflects that.
