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CONCEPT IDEA: We are building a high-end gym club concept for highly educated families with kids and young urban professions. The gym clubs will be innovative, sport community centers where everyone should feel welcome and at home. A place where quality, service and personal attention are central to the success of the gym clubs. The first gym is situated in a luxurious robust living tower (bit like John Hancock Tower, Chicago) and is situated next to open water with amazing waterfront views. INSPIRATION: Concept inspiration was taken from the Equinox Group: an American luxurious fitness company (Equinox is a temple of well-being, featuring world-class personal trainers, group fitness classes, and spas. Voted Best Gym in America by Fitness Magazine) KEYWORDS: Luxurious look & feel Open atmosphere and welcoming feeling Sustainable materials Calm interieur colors Warm atmosphere. A place you want to come back to.
