$100 Award for a Product Name

A new type of composite ice hockey stick using a brand new (durable, light weight, sensitive, and strong) advanced composite material. Company is “Eleven Hockey” (Named after the longest highway in Canada) making sticks in northern Minnesota. Target market is hockey players 4-14 and their parents who pay for the equipment. 1. New/Advanced 2. Durable/Strong 3. Sensitive 4. Light weight 5. Cool