You are renaming a formula of premium, natural, holistic dog food. This food is currently referred to as Canidae Beef and Ocean Fish Formula. We want to give this formula a face lift by choosing a name that conveys some or all of these concepts: natural food, nutrition, health, long life, superiority. We put more premium ingredients in our food than any other pet food company at this price point. The name MUST help convey this. We do not want it to say "beef & fish" or "red meat" in the title.