businessName
General
Brand name for a national program to provide consumers with transparent information about food and beverage, household and beauty products, including ingredients, nutritional detail, allergens, and certifications. Name will be used in national media campaign and on packaging. A trademarked symbol will be scanned with a mobile device to access the information. Name must be 4 words or less and convey the brand attributes: credible, informative, comprehensive, straightforward, approachable.
