Keep a medical tone and serious tone. Initial audience is Doctors who recommend to patients. Eyelid wipes help you to relax your eyes, help your dry eyes, blepharitis, chalazion. As part of our everyday care, our eyes need to be pampered, cared for and hygienically cleaned so that they are properly maintained. Competitor products are Ocusoft, Systane, Dr. Fischer. We do not need a website.