I am looking to name a Food and Beverage brand (master brand) which will own different brands. The different brands are based on categories. So, under the master brand we will have functional/health foods and snacks, we will have tasty cookies brand, baby food brands, cereal, and many more. We will have natural/organic/healthy foods but we will also have foods that are not so healthy but tasty. Hence the master brand should bring a unified theme to all of these different categories. What is important to us is that we produce high quality products which can make people happy.

A company that produces foods on an international level, attaining the respect, trust and appreciation of clients through hone and simple & fun communication. It should be a youthful brand which allows continues innovation and creativity...Its a place where new exciting brands are born.....but all of these brands should be unified with one message and this should be evident in the name....

Our brand should reflect the following words: genuine, simple, real, realistic, easy going, social, dependable, casual, delicious, full of life....etc....

We also want to dedicate our efforts and part of our profits to solve a social problem. We are not sure what is that social concern which we want to focus on yet..

Our principles:

Raising Standards: We don't get what we want, we get what we have to have.

Self Discipline: Making the decision to do better, to do more, to be more, with a "get things done" attitude.

Goal Oriented: People who have goals achieve greatness, people without goals work to achieve other people's goals.

Commitment: To push through when it gets hard.

Imagination and Vision: Being able to visualize success is the only way to set the direction, followed by tracking progress and driving on successful achievements to materialize that vision.

Humour: Don't take yourself too seriously; enjoy your time as it's a limited resource. Let your achievements speak on your behalf.

Self-Doubt: Always assess how you can improve yourself, your product, your methodology.

Fearless: Don't be afraid to fail. Failure is inevitable with trial, and so is success. Do the work, minimize your risk of failure, and be confident you did all you can and never accept failure as an option. When you fail (not if), assess why, and take your next shot. Don't let failure distract you.

Humility: Take your successes in stride, and know how to take accountability and move on when you fail. Accept that you don't know much. You might be the most knowledgeable person in your craft, and must still be capable of accepting that is still room to learn from others.

Charity: How will you use your success to make the world a better place? Who is it you want to help? What is your cause?

Accountability: Accept your responsibility to every initiative that fails personally and collectively. Failure and Achievement are only done collectively.

Work Smart and hard: Use your



by PTrip


by MB