productName
General
We have a special sparkling wine from Barcelona region (Spain). The brand DO NOT want to be related to: Tradition, experience, past, vineyards, aging, castles, family... The brand wants to be related to imagination, ideas, freshness, freedom, curiosity, future... It will have a modern and attractive design, far away from traditional Champagne. Target customer could be 25-45 years, so younger than traditional sparkling wine consumers. We want to target "connected people"; high-users of Social Medias and intense online buyers. So, try to match their values.
