Hardened Wood Brand Name

businessName

Residential Construction

We are a Canadian engineered hardwood manufacturer with two established brands sold mainly in North America: www.craftfloor.com and www.urbanwoodfloor.com Our products are specified by architects, designers, builders, and developers who value quality, design, sustainability, and performance. We are launching a third brand for a new real-wood flooring product built on a solid MDF core, unlike our plywood-core lines. This construction enables waterproof performance and creates a category that blends real-wood beauty with exceptional durability and value. Key advantages: • 3–5x harder than hardwood • Waterproof, certified • Highly stable • Up to 10x more flooring per log • Fast, secure, DIY-friendly installation • Real-wood aesthetics • Pet & family friendly Name requirements: We need an original, trademark-friendly name with an available .com domain that feels modern, strong, easy to pronounce, and aligns with our other two brands.