FAQ

A crowdsourced business naming contest on NamingForce lets you tap into the creativity of a global community to find the perfect name for your business. You’ll start by submitting a brief (with help from our smart AI tools), and then creatives from our platform will submit name ideas tailored to your brand. You can provide feedback by rating and commenting on entries to guide the direction of submissions. Once you’ve narrowed it down, you can use our optional services—like audience testing and trademark screening—to confidently choose a name that fits and is ready for use.

Each contest has three phases:

1. Submission Phase – Creatives submit names. Standard contests last 7 days; rush contests last 3 days.
2. Voting Phase – Creatives vote on submissions to surface the best ideas. This phase lasts 3 days.
3. Selection Phase – You review the top-ranked names and select a winner. You have 7 days to make your final decision.

Submission timing and volume vary by package, brief, participation, and buyer engagement. Rating and commenting can help participating creatives understand your preferences.

There’s no limit to the number of name ideas you can receive. While individual creatives have submission limits, top-rated creatives earn the ability to submit more names. The more you interact and rate entries, the more quality submissions you'll unlock.

Our naming community is global, but most creatives are located in North America and other English-speaking countries. We use a performance-based ranking system to ensure that top creatives are prioritized in each contest.

NamingForce offers several optional features to enhance your contest experience, including:

• Preliminary USPTO Exact-Match Screening
• Non-Disclosure Agreement (NDA)

Contest purchases fund creative participation and are generally non-refundable. Our Terms of Service describe limited cancellation and refund circumstances, including timing and excluded listing or upgrade fees. If a buyer does not select a winner within the applicable period, NamingForce may award the contest prize under the abandoned-contest provisions; the platform does not promise automatic selection of the highest-rated entry.

After the prize is awarded, the winning creative enters the applicable Intellectual Property Transfer Agreement for the selected entry. NamingForce does not claim ownership of submitted names. The transfer does not establish trademark availability, registrability, or freedom from third-party rights; obtain comprehensive trademark clearance before use.