Red oak collection

productName

Residential Construction

We are a Canadian engineered hardwood manufacturer with two established brands in North America. Please visit www.craftfloor.com to see our collections (e.g., Contempa, Urbana, Vineyard) and how we approach colour naming. Some names draw from cities or regions, while others (like Vineyard) reference global wineries. We are launching Modena, a new red-oak collection designed as a modern alternative to our Contempa white-oak line. Contempa offers clean, contemporary tones; Modena should feel modern, fresh, and design-forward. Modena will launch with 8 colours, and all names should work together under one cohesive theme. Colours fall into these groups: Light & Natural, Light & Cool, Cool Brown, Light Brown, Dark Brown. Names should reflect the tone’s mood—whether inspired by modern cities, contemporary places, or other fitting themes—and align naturally with the wood tone they represent.