$100 Award for a Product Name
WE NEED a NAME FOR OUR CONDOMS PACKAGING DESIGN.
THE NAME SHOULD EXPRESS THE STORY ABOUT TWO LOVERS to match our existing design.
This project is a little bit sensitive because the design is already done so there are some restrictions as presented below:
-The Name length cannot exceed 6 letters to match the decorative name (Ideal) in the design.
-No more than two syllables.
-The Names should match with the design which represents (two lovers, couple, Union, Duo).
-Could be natural or made-up to be understated
-Prefered name tone: Heartwarming and sentimental.
-Spanish names to be avoid, besides English names French are also welcome.
-The good naming example we have now is lovers so it could be considered as guide.
Below are the 5 rules to follow to create the names:
1. It should be readable and writable
If your product name is hard to pronounce, people won't talk about it and if they can't write it down (and spell it correctly!) when they hear it, how do you expect them to Google it?
Keep it simple and don't go with any wacky spellings just for the sake of it.
2. It should be unique
It's very hard in this day and age to be completely unique, so you can give yourself a bit of leeway, but your product name should at least be unique to your industry.
This makes it much easier to get the domain, do well in search and know that when someone says the name, they mean your product.
3. It should be short, punchy and memorable
The longer the name, the harder it is to grab people.
Longer names also mean people resort to abbreviations that you often don't get to control.
4. It should look good written down and sound cool to say
You want your product name to jump off the page and stand out next to all the other boring words around it.
When someone says it in a sentence it should stand out so everyone around pays attention.
5. It should evoke an emotion, feeling or idea
Your product name should tie back into what your product is, what the feeling you want people to have when experiencing your product is, and/or what idea are you trying to get across.
It should be emotive and inspiring.
THE NAME SHOULD EXPRESS THE STORY ABOUT TWO LOVERS to match our existing design.
This project is a little bit sensitive because the design is already done so there are some restrictions as presented below:
-The Name length cannot exceed 6 letters to match the decorative name (Ideal) in the design.
-No more than two syllables.
-The Names should match with the design which represents (two lovers, couple, Union, Duo).
-Could be natural or made-up to be understated
-Prefered name tone: Heartwarming and sentimental.
-Spanish names to be avoid, besides English names French are also welcome.
-The good naming example we have now is lovers so it could be considered as guide.
Below are the 5 rules to follow to create the names:
1. It should be readable and writable
If your product name is hard to pronounce, people won't talk about it and if they can't write it down (and spell it correctly!) when they hear it, how do you expect them to Google it?
Keep it simple and don't go with any wacky spellings just for the sake of it.
2. It should be unique
It's very hard in this day and age to be completely unique, so you can give yourself a bit of leeway, but your product name should at least be unique to your industry.
This makes it much easier to get the domain, do well in search and know that when someone says the name, they mean your product.
3. It should be short, punchy and memorable
The longer the name, the harder it is to grab people.
Longer names also mean people resort to abbreviations that you often don't get to control.
4. It should look good written down and sound cool to say
You want your product name to jump off the page and stand out next to all the other boring words around it.
When someone says it in a sentence it should stand out so everyone around pays attention.
5. It should evoke an emotion, feeling or idea
Your product name should tie back into what your product is, what the feeling you want people to have when experiencing your product is, and/or what idea are you trying to get across.
It should be emotive and inspiring.
