businessName
General
We are a medical technology company focused on marketing and consultation tools used in Plastic Surgery, Dermatology, and Medspas. The original company name is Aestheia LLC., derived from our industry Aesthetics and Theia, Greek Titaness of sight. The company has previously used trade names, SynMed Labs, TrueScan, Aestheia Imaging, Aestheia, and XTHEIA. We had three installments of the companies first product a hologram projection device for content and patient before and afters, these displays differ in size (small, medium, large). The product names were originally Xtheia, Xsculpt, and Xsoma. Current company website; www.xtheia.com Our customer target and investor targets are having trouble pronouncing the company name properly- therefore we are considering a final name change before our commercialization. Our original product was a hologram kiosk that displayed advertising content and patient before and after photos in 3D. We have since pivoted to take the focus away from the hologram kiosk sales and will be launching a B2B Ipad application for practitioners that can be paired with an Amazon Fire Stick application for streaming/casting to existing TVs. The Ipad app allows for aesthetic medicine providers to manage advertising and educational content and playlist, capture and manage patient before and after photos in 2D with an annotation toolbar, and in 3D via an IR sensor, as well as process patient intake forms. All content can be cast to existing TVs or in our hologram kiosk (again the hologram is no longer the focal point, the company is focused on a SAAS business model and download and usage of our iPad app.) We have recently gearing branding of the company toward the DBA of Xtheia with the app being referred to as Xthiea Go and the streaming casting app as Xtheia Stream. Even still we are suffering with brand identity due to pronunciation. The CEO is wanting to rebrand to an applicable, scalable, easy to comprehend catchy name that still carries sizzle.
