Match employer's(w/100-1K ees)employee benefit needs w/brokers.Goal:improve efficiency & results associated w/matching employers to brokers by providing tools & managed services,to facilitate construction & execution of an optimized evaluation process (RFP). To support 1) a webbased marketplace 2)evaluation process to measure value of broker services 3)RFP builder. To understand business relationship see: http://www.shrm.org/publications/hrmagazine/EditorialContent/2010/0710/Pages/0710wells1.aspx