Model
Mid-sized Electric Off-road Vehicle.

Competitors
Talaria Dragon, SURRON ULTRA BEE

Target Audience
Age group: 18-35 years old
Knowledgeable about off-road vehicles
Off-road enthusiasts, non-professional athletes
Trendy and cool enthusiasts
Gender ratio: 9:1 (male to female)
Usage Scenarios
Primary scenarios:

Unpaved roads
Climbing slopes
Jumping
Wilderness exploration
Secondary scenarios:

Roads
Non-professional off-road races
Non-professional off-road venues
Expected Sales Price
$6500 (¥46800)
Target Market
U.S. market
Design Style
Core Competencies: Lightweight, performance, handling, appearance, intelligence, cost-effectiveness
Design Keywords: Simple, technological, sporty, smooth
Model
Small Electric Off-road Vehicle.

Reference Existing Market Models
Qulon Qingfeng, Tanli Duci

Target Audience
Age group: 14-30 years old
Teenagers
Off-road enthusiasts
Trendy and cool enthusiasts
Gender ratio: 9:1 (male to female)
Usage Scenarios
Primary scenarios:

Unpaved roads
Urban roads
Wilderness exploration
Forest trails
Secondary scenarios:

Beginner climbing
Simple jumping
Expected Sales Price
$4200 (¥30400)
Target Market
U.S. market
Design Style and Requirements
Core Competencies: Cost-effectiveness, lightweight, performance, handling, appearance, intelligence
Design Keywords: Simple, technological, sporty, smooth

Winner

RhinoVolt

by bmdd

RoadRover

by WriteBrainGirl